A date to 'Create What’s Next'
On this day, PlasticFree is taking this message to some of the world’s most creative hotspots including the iconic NASDAQ building in Times Square, New York. We want to show every brand, agency, business owner, and investor that there is a different way to design everything we make, embedding nature’s circularity throughout. It’s time to redesign and rethink everything. And we aren't alone. The world’s leading media platforms are backing us up, including ItsNiceThat, Dezeen, Dieline, D&AD, and Waterbear.
This is not a time for defeatism. We need to use this date as our catalyst, a defibrillator that will wake us up to new possibilities and systems, and drive us forward with excitement and energy. We need to put feelings of guilt and shame aside, and wake up to the extraordinary power that we have as a global creative industry. The most powerful question anyone can ask right now is: 'how is my business, brand, or project proactively pushing back the date?' Because everything begins with design. And if we have designed it one way, we have the power to design it again, differently.