Just as there is nothing identical in nature, every bottle made with Wild Glass is unique.
This is a perfect example of the new aesthetic brands must embrace – a new aspirational normal. Many glass manufacturers are producing recycled content, but Wild Glass is taking it to another level, celebrating the imperfections and working with premium brands to define a new visual luxury. While glass collection is rising, actual recycling is still lagging behind. Designers have the power to catalyse more demand by elevating imperfections to our future perfection.