This is where Cullen’s moulded fibre bottle stands out. Tapping into its successful corrugated card business, the company is able to produce up to 270 million bottles annually from offcuts in a closed-loop system. These bottles are moisture-resistant and could replace millions of plastic structures currently packaging dry goods. Even better, it's ready-to-scale now.
The company has the ability to produce 270 million bottles per year
Moulded fibre has 63% lower CO2 emissions compared to polystyrene, and 150% lower CO2 emissions compared to PET
Cullen produces 470 million moulded fibre items per year
When optioning the addition of a cap or liner, consider what material is used and whether it is easy to recycle, affects biodegradability, or could harm the environment. Also, bear in mind that these solutions can take a significant level of research and development to get right.
Unlike most plastic bottles, the moulded pulp bottle is opaque, which means that consumers cannot see the products inside. This may be something they’re unaccustomed to in some areas – with liquids for instance – but not such a problem for dry goods such as vitamins which are already commonly concealed. Consider how consumers may respond to something new and how to make it inviting.
Cullen’s bottle presents a lighter option than Glass, therefore saving on transport impacts and costs, and the snap-off lid option is ideal for a quick transfer into a reusable container.