Providing alternative ideas for plastic packaging is admirable, but many still struggle to show proof of concept and efficacy at scale. For genuine uptake among major businesses, these solutions have to be ready to go to market at a comparable price to existing solutions – and fast.
This is where Cullen’s moulded fibre bottle stands out. Tapping into its successful corrugated card business, the company is able to produce up to 270 million bottles annually from offcuts in a closed-loop system. These bottles are moisture-resistant and could replace millions of plastic structures currently packaging dry goods. Even better, it's ready-to-scale now.