A translucent barrier paper made entirely out of wood fibre, with no chemical treatment, it is aroma, oxygen and grease-resistant, and ideal for packaging both food and cosmetics. Its ability to decompose without releasing any harmful chemicals ticks another box. It is not quite as transparent as its plastic alternative - which could create a barrier to entry with consumers - but clear and consistent communication about the benefits it brings, will help steer people towards this circular, toxic-free solution.
The global plastic film packaging market is expected to reach a value of USD 5.7 billion by 2023.
Sylvicta's oxygen barrier is 2000 times higher than BOPP and PP, and 100 times higher than PET.
European paper recycling rates stood at 73.9% in 2020.
Sylvicta is not currently suitable for housing liquids and is better suited to dry goods, and whole fruits and vegetables. However, Arjowiggins is working to develop a water resistant coating and we will be the first to inform you when this materialises.
Arjowiggins is continually adapting and improving its offerings. Those using Sylvicta can work with the brand to add light protection, wet-strength, more transparency and even an enhanced moisture barrier to the paper, without compromising performance or environmental commitments. Ensure these modifications do not impact the 100% bio-based nature of the paper or reduce its recyclability, however.
Consumers only seem keen to see certain foods on offer, but not all. Freezer food, for example, mainly comes in opaque packs, while everything from alternative milks to chocolate, crisps and tinned goods are not visible either. This may have something to do with perceived freshness, but is it possible to move consumers away from the need for transparency altogether? Barilla pasta, for example, used to have a plastic window, which it has recently replaced with an accurate image of the product inside. With slow but sure replacements across different product categories, consumers will become comfortable with the idea of not seeing their food before purchase. In fact, let us be honest, sometimes a photo will look much more appetising.