We look to our polluted ocean as a symptom of the global plastic problem, but the answer to it may lie there too — in the form of seaweed-based packaging.
Sway, the start-up which came to life on the California coast, isn't just looking to create a flexible plastic alternative derived from seaweed, it wants to 'sway' the future of materials with its regenerative approach. The material is designed to outperform plastic technically, socially and environmentally, and it gained major traction when it was still just a concept. Now with a USD 600,000 prize fund and Tom Ford's stamp of approval under its belt, it sits on the cusp of significant market cut through. It's early days, but clearly this is a material worth betting on.