Sufresca’s upcoming bio-based coatings have the potential to eliminate this argument all together, preserving and protecting food throughout the supply chain without causing excessive waste. What’s more, Sufresca has found a way to apply this coating to more than just avocados. If you’re working with fresh produce, keep an eye on this 2023 launch and be first to market with the next generation of protective coatings.
Roughly one-third of all food produced for human consumption each year is wasted, equating to 1.3 billion tonnes.
A Sufresca-coated cucumber only loses 6% of its weight, opposed to 13% of an uncoated cucumber.
Fruits, vegetables, roots and tubers have the highest wastage rates of any food, with their global quantitative food waste per year being 40-50%.
Point of sale communications are key here and educational literature will help squash any fears about health and safety implications. Tell consumers exactly what the coating is made from.
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Determine if the process is optimised or if water wastage occurs and, if so, how this can be reduced or eliminated.
If so, consider if the benefit is greater than the transport emissions. But as renewables become the go-to for transport in the coming years, this will become a moot point.