We need everyone, everywhere, to be adopting best practices to ensure we make low impact materials as widely available as possible, as fast as possible.
Of the aluminium ever produced is still in use today.
Vedanta produces more than half of India’s aluminium and created 1.9 million tons of the metal in 2020.
While reducing the carbon footprint of virgin aluminium is important, using recycled aluminium is even better, especially if it can be sourced locally - which given the well-established recycling infrastructure in many countries is a very realistic possibility.
In a similar vein, whenever using aluminium it is critical to ensure that the market where your product will be consumed has a well-established recycling system. Recycled aluminium is a great choice, single-use aluminium is not. And how can you communicate aluminium’s infinite recyclability to consumers.