Pyratex Seacell

When you are going plastic-free, there has always been the choice of natural fabrics – cotton, linen, silk and the like. Now there is a new plant-based material to add to your list: seaweed.

Yes, seaweed. Its low impact, sustainable production and its natural antioxidant, skin-soothing properties make it an ingredient that goes beyond personal care into fabrics. Pyratex Cosmetic has some interesting initial partnerships with clothing brands, but it appears very marketing-led and is fundamentally an ‘ingredient,’ so care is needed to delve deeper into finished products.