Confectionary and plastic have had a close connection for years, with sweets and chocolate wrapped in everything from plasticised foils to cellophane wrappers and vacuum formed plastic trays. Plastic has predominantly been used to communicate a sense of luxury in this sector, but as consumers turn their back on wasteful, man-made materials, natural, renewable solutions are coming to the fore.
PurePac from Van Genechten Packaging can house slabs of chocolate without any additional protective packaging layers - it is literally cardboard on chocolate. The simplicity of the design demonstrates that a plastic-free solution sometimes lies in just taking something away.
