Watching its showcase video, with fibre bottles coming smoothly off an automated production line to rousing music, it is impossible not to feel that the end is in sight for the single-use plastic bottle. But watch closely and you will see that something is missing – where are the slo-mo montages of people drinking from Pulpex’s fibre bottles?
They are not included because in the two years since it was announced, we have seen more glossy videos than tangible products on retailers’ shelves, sadly. Let us hope the next two years sees less marketing and more progress.
