Made from renewable wood fibres, Paptic is a paper-like material that has the recyclability and natural feedstocks of paper, but the versatility and high durability of plastic, throwing any pro-plastic arguments out the window. Made using unique foam forming technology, the material has the haptics of textiles and is currently used for everything from garment bags to gift wrap. It is an all-rounder that could replace plastic at almost every turn.
In the US, 68% of paper and paperboard is recycled, compared to less than 5% of plastic.
Replacing 10,000 single-use bags with Paptic bags used 10 times, equates to 2,700 kilograms less plastic.
In 2022, five trillion plastic bags will be used – 160,000 every single second.
This innovative material is made possible by a patented secret ingredient. It is imperative to know what this is in order to determine the lasting environmental impact of your final product. While Paptic does not share this publicly, an NDA may ensure you can access all areas.
Paptic is often a replacement for plastics, which are traditionally single-use. Can you take advantage of the printability of Paptic in order to imbue your packaging with a sense of quality that prompts reuse? Finnish department store chain Sokos enforced behaviour change in 2019 by replacing all plastic bags with Paptic bags. This reduced the sale of single-use bags by 70% and a study by the chain showed 96% of its consumers now perceive the brand more positively.
Certifications are not a silver bullet. Being able to trace your materials to source is important in ensuring responsible forestry and enshrining human rights. Give your consumers access to this sourcing information too, promoting transparency and garnering trust in the long run.
Those with higher paper recycling rates and access to recycling services and facilities will return higher carbon and resource savings, but regions on the lower end of the recycling spectrum should not be ignored. Could you be a leader in a space where recycling is yet to be a daily habit?