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Unlike many competitors, Papacks is not going down the route of a plant-based PET or polymer liners. Instead it is aiming to produce a fully plastic-free, compostable or kerbside paper recyclable item – that covers not just the bottle but the cap, closure and label too. Its recent collaboration with Keurig Dr Pepper shows the appetite from big brands and, while many challenges remain, we love its uncompromising plastic-free ambition.
The factory has a capacity of 180,000,000 pieces per year, with a second factory of the same size due in 2023.
The company invested USD 10.9 million in its GigaFactory 1 in 2020.
The company reports that it is working with Dr Pepper to handle its carbonated soft drinks, which have traditionally proved beyond most fibre bottles. We look forward to seeing the results of the prototype phase and to learn more about how its organic coatings handle challenging liquids.
Moulded fibre bottles are opaque, unlike their plastic counterparts. Consider how a lack of visual connection with the product inside can be overcome in the design and marketing communication. Similarly, you will have to adapt your designs when printing onto moulded fibre rather than plastic labels.
Customers are familiar with how to recycle aluminium cans and plastic bottles (even if we remain deeply skeptical about the benefits of the latter). But they may well be confused by the recyclability of the Papacks IMG closure. Consider how you can communicate how to handle the bottles at their end-of-life.
