It prioritises the conservation of the rainforests from which it comes, as well as the economic livelihoods of those who live there. The benefits are multiple, and can help ensure the increase in solid cosmetic products does not come with its own problems to solve. Scalability has to be considered, as increasing production on a global scale could lead to the same issues as those caused by palm oil, but Forestwise is creating a blueprint for how things should be done.
A hectare of wild harvested illipe butter yields USD 3,144 annually, compared to USD 1,509 under palm oil production.
Since 1970, Borneo has lost 56% of its rainforest, mainly to fire, illegal logging, and palm oil and pulpwood plantations.
The tengkawang tree produces up to 800kg of nutes per season.
The Forestwise initiative is currently focused on the West Kalimantan region of Borneo, limiting its scalability for mass market brands. Question if the project intends to expand across Borneo, where the tengkawang tree is native, to determine if it has reach beyond small-batch brands. In doing so, however, it is important to ascertain that expansion will not change the business model and that the rainforest - and its people - continue to be prioritised.
While the goal of Forestwise is to protect the rainforest and reduce palm oil plantation use in the region, illipe butter is not a direct substitute for palm oil in cosmetics. As a result, palm oil (or an alternative) will still be used across the industry. To mitigate the impact of this ingredient, brands must look for sustainably certified varieties and those provided by smallholder plantations that produce the ingredient in tandem with the natural land, not against it.
Many, if not most consumers, will not be aware of the deforestation issues in Borneo, nor will they know that a solid beauty product reduces both plastic and water use. In order to attract consumers to products made with this higher priced ingredient, brands must prioritise consumer education to take them on the journey to a better future. Explain why a product is slightly more expensive as a result of this considered production method and be transparent about the differentiation in costs and impact. The ingredient is also Fair for Life-certified - a scheme superior to Fairtrade but with limited awareness.