It prioritises the conservation of the rainforests from which it comes, as well as the economic livelihoods of those who live there. The benefits are multiple, and can help ensure the increase in solid cosmetic products does not come with its own problems to solve. Scalability has to be considered, as increasing production on a global scale could lead to the same issues as those caused by palm oil, but Forestwise is creating a blueprint for how things should be done.