We would love this fibre to succeed as, given the world’s diverse climate, it makes sense to be able to produce cellulosic fibres from a renewable local feedstock – whether that is eucalyptus, beech or citrus fruit agri-waste.
However, we cannot help but be concerned by Orange Fiber’s slow progress in scaling its fibre. We had hoped that the involvement of Lenzing – one of the world’s most experienced and sustainable lyocell producers – would have accelerated things, but the project appears to have stalled. The story behind Orange Fiber is great and we can see luxury brands continuing to use it to help bolster their sustainability credentials. But we need and want so much more and fast.