One snag in our healthy move away from plastic packaging is an increasing pressure on forestry for paper-based alternatives. Notpla is aiming to relieve this growing tension, with its recently launched, yet to scale, Notpla Paper - made from 30% seaweed byproduct.
Citing seaweed’s ability to sequester carbon and regenerate coastlines as a reason for its use, Notpla uses waste from the seaweed extraction process for its paper. Meaning this uniquely textured and speckled paper stock reduces waste to landfill and our reliance on virgin wood pulp. A double win we can get behind. Keep an eye on its 2024 trajectory because a completely wood-free paper is in sight.