We all like to see the food we are buying - it helps us trust that we are getting what we are paying for. But being granted this visibility has led to an inordinate reliance on flexible plastic films - over 33.5 million tonnes of incredibly light plastic existing for centuries. Natureflex films could be the answer, made from 90% raw cellulose material and 100% plastic-free when used uncoated.
The films are predominantly industrially compostable - not always a perfect end-of-life solution, although good for anything contaminated with food already. We believe it’s a step in the right direction that offers an intermediary solution for designers.