Similar in concept to Apeel and NatuWrap, Nabi’s invention not only reduces food waste but saves the costs and energy use that come with refrigeration. A patent has been filed but a question mark remains as to whether this potentially revolutionising innovation will make it to market.
A lack of temperature controlled storage in the supply chain is causing 40 million tons of Indian produce to go to waste.
As the second largest producer of fruits and vegetables in the world, this wastage equates to USD 13 billion worth of fruit and vegetables lost annually.
The Nabi coatings are transparent, odourless and tasteless. Could you follow in Apeel’s footsteps and add a branded fruit sticker to promote the presence of the coating? Doing so, however, could negate any plastic-free messaging as many adhesives are plastic-based. Ensure this is a point of difference for your brand to maintain Plastic Free status.
Nabi’s coating prevents spoilage but does not protect the fruit in transit. Consider what protective packaging you may need and explore plastic-free options, such as paper or compostable foams.
Could you take advantage of the longer shelf-life and utilise slower, low-carbon transit options? This may impact shelf-life at the consumer end, however.