Moulded fibre is quickly becoming the go-to packaging choice for companies looking to move away from plastic, but a surge in popularity is leading to scrutiny of the fibres' source. Each cellulosic fibre has pros and cons but MxG Fiber is weighted heavily towards the pros.
It is manufactured from miscanthus, a new player in the moulded fibre game which is hardy, sequesters carbon efficiently, can be grown without lots of agricultural inputs and can improve the health of overworked soils. Plus, as expected, products made from it are compostable and recyclable. Developed by a startup and now in the hands of moulded fibre manufacturing giant Genera, this is a product which looks likely to scale at lightning speed.