It is manufactured from miscanthus, a new player in the moulded fibre game which is hardy, sequesters carbon efficiently, can be grown without lots of agricultural inputs and can improve the health of overworked soils. Plus, as expected, products made from it are compostable and recyclable. Developed by a startup and now in the hands of moulded fibre manufacturing giant Genera, this is a product which looks likely to scale at lightning speed.
Aloterra planted over 20,000 acres of miscanthus in four Midwest states and operated from three US manufacturing facilities.
Miscanthus can capture 2.35 tonnes of CO2E per hectare per year and it can also be grown on land, which is unsuitable for food cultivation.
Before acquisition, the manufacturer claimed the products represented a 67% decrease in greenhouse gas emissions, compared with equivalent products imported to the US from China.
Consider the end-user of your product. If they are not based in the US, the potential transport impact of relocating the finished product may mean other, more local feedstocks are more viable as a low-impact alternative.
Explore the energy sources used for production. Making moulded fibre products can be intensive, so renewable energy is always the best choice.
Like plastic containers, moulded fibre containers can also be rejected at recycling facilities if they are contaminated with food or grease. While the material is technically recyclable, you may need to add an educational slant to your marketing. Alternatively, you can emphasise the compostable qualities to nudge users in that direction.
Single-use tableware has become increasingly popular, even at eat-in locations. If your customer will be eating with you and leaving their plates and containers behind, a reusable option will have the lowest impact over time.