A naturally biodegradable substance, with no residual toxins if treated right, wool can be returned to the earth after use - but why waste a perfectly durable fibre when it still has life left in it? MWool ensures this animal-based material gets a second chance thanks to an efficient, transparent local supply chain of post and pre-consumer waste, which is transformed back into yarn using a centuries-old process. Made entirely in Italy, and tracked from beginning to end, MWool stands for everything PlasticFree is looking for: natural, reusable, waste free, and nutrient rich.
100% MWool fabrics have been shown to decompose in 140 days
wool garments have been saved from landfill, according to Manteco
MWool uses 99.9% less water than virgin wool, and 93.3% less total energy consumption
Manteco’s Recype Process produces over 1,000 colours of recycled MWool, offering brands a plethora of tonal choices for collections. Despite this, many brands look for proprietary colours to set them apart from the competition. If you're looking for a unique tone, ask yourself: does the benefit of a personalised hue really outweigh the environmental benefits of using recycled and circular textiles? And if you deem it does, how will your consumer react to that messaging?
MWool can be recycled again and again, and brands looking to use it should aim for recyclable designs, not just recycled. Implementing a takeback program, so that previously used MWool attire can be sent back to Manteco and remade into new fibres, would ensure further circularity. While 100% wool-based items would theoretically break down in the natural environment, keeping the resource in use as long as possible should be the priority.
Any brand using MWool shouldn't stop there. For a truly circular design, MWool must be paired with equally plastic-free and toxin-free trims, threads, linings, closures, and so on, prioritising materials that will also break down in nature and can be easily removed and reused. Threads are a particular problem area, as most on the market feature a nylon core. Could you move away from threads entirely, creating a modular garment that uses metal fastenings instead?