There is just one sticking point: even the most widely recycled materials can end up as waste if they are too small, so take-backs and education will be a big part of the puzzle here. There is work to be done behind the scenes, but with the right infrastructure in place this could be a serious game changer.
It is estimated that around 100 million beauty miniatures are purchased every year in the UK alone, while in the US sales of miniatures totalled USD 1.3 billion in 2019.
Tubex has 36 production lines globally and its acquisition of packaging manufacturer Mátrametál will, in future, give it capacity to create 1.6 billion aluminium tubes.
Tubex environmental commitments include shifting to 100% renewable energy, making 75% of aluminium tubes from PCR materials, reducing energy demand and promoting circularity.
When recycling drinks cans, consumers are encouraged to put the tab back into the container so it does not get lost in the waste stream but the message does not always get through. Can you apply the easy-to-understand, visual approach for reusing the Monotube nozzle to your recycling communications to ensure every single part of your tube is recycled?
Initiatives like PACT encourage consumers to mail in hard-to-recycle elements of beauty packaging so that they can be disposed of correctly. Can you support a network of returns bins or a postal take-back system to ensure even the smallest tubes are recycled?
Recycled aluminium uses just 5% of the energy that producing virgin aluminium does. Given that it is a material, which can be recycled without losing quality, ask yourself whether you or your audience really gain anything from the more energy-intensive option.
The break-off nature of the lid is inherently tamper-proof, ideal for hygiene-conscious consumers. Can you take advantage of this functionality and do away with secondary packaging and plastic tamper seals altogether?