But that's about to change with MelOx, a ready-to-scale oxygen barrier coating developed by Melodea. The Israeli startup uses groundbreaking technology to transform cellulosic fibres from wood and paper by-products into a versatile liquid formula. The plant-based coating can be applied to an endless list of packaging units and substrates using standard coating machines, making the transition practically fuss-free. Now that successful trials, and the acquisition of a US production facility are complete, there's no reason to doubt that MelOx could be the saviour we've been waiting for.