MelOx

Ironically, one of the biggest barriers to packaging recyclability are the synthetic barrier substances applied to them. As demand for sustainable packaging booms, with so few alternatives to conventional plastic-based coatings on the market, the need for a non-toxic solution is imperative.

But that's about to change with MelOx, a ready-to-scale oxygen barrier coating developed by Melodea. The Israeli startup uses groundbreaking technology to transform cellulosic fibres from wood and paper by-products into a versatile liquid formula. The plant-based coating can be applied to an endless list of packaging units and substrates using standard coating machines, making the transition practically fuss-free. Now that successful trials, and the acquisition of a US production facility are complete, there's no reason to doubt that MelOx could be the saviour we've been waiting for.