The debate over cotton’s sustainability credentials has been raging for a decade or more. What isn’t in doubt, however, is that like many ‘dirty’ materials, cotton can be a sustainable choice when it is produced by innovators who are laser focused on radically reducing its impact.
Good Earth Cotton is a wonderful example – carbon-sequestering cotton produced through a combination of regenerative and data-driven farming practices. It’s not perfect, but if all cotton was produced this way then the fashion industry would look very different. Bravo.