Glass has been used for millennia. Its natural origins, infinite recyclability, transparency, strength and inert nature means it is ideal to house food, store medicine, bring light to buildings and package cosmetics.

With glass recycled in practically all countries, the argument that its weight makes it more carbon intensive than virgin plastic is moot, especially with the exciting emergence of lightweight innovations and the rapid adoption of renewable energy for transportation. Premium in nature, glass is swiftly becoming a go-to material swap for prefill schemes. By specifying more recycled glass and elevating imperfection to a luxury status, designers have the power to move the market and improve the investment returns for recyclers. This is the true power of design.