Miscanthus pulp behaves much like wood pulp, and comes from a highly renewable crop that regrows every year for up to 30 years. Using this fast-growing plant for packaging reduces the need to clear land and crush forest floors in pursuit of single-use packs — something that happens even in sustainably managed production forests. While the current supply of miscanthus is minimal, its potential is set to skyrocket.
of CO2e is captured by a hectare of miscanthus every year
Fibrepac currently has access to a maximum of 20,000 tonnes of miscanthus
The recycling rate of styrofoam is less than 1%
Fibrepac is still in the process of developing its coatings, and although it's dedicated to a PFOA-free formulation, coatings can contain many other hidden, harmful additives. Brands must make sure they understand the full composition of this coating when working with the company, in order to determine its potential lasting impacts on planet and people.
Fibrepac is an opaque, naturally brown, woody material. Products that require transparent packaging are not best suited, but we would encourage brands and designers to think beyond the status quo and question if we really need to see all of our food before purchase. Recent innovations in this space include Barilla, who removed its plastic window from its pasta boxes and replaced it with a detailed image of the pasta type instead. Removing a small, letterbox-shaped window has reduced the brand's plastic footprint by 120,000 kilograms annually, and we doubt many noticed the difference.
In the UK, where this product is produced, recycling miscanthus fibres isn't possible. That means any British brand using Fibrepac will either need to facilitate a takeback scheme for reuse and recycling, or encourage composting of the packaging throughout their marketing collateral. Companies beyond the UK borders should consider their in-country waste streams before investing in this solution, to ensure it doesn't end up in landfill or being incinerated.