FibreForm

Thermoformed plastic packaging is omnipresent on every shelf globally. The process of applying heat to reshape plastics such as PET and HDPE into everything from shampoo bottles to food containers has become so ubiquitous we’ve stopped asking if another way is possible.

Luckily, Billerud kept asking, and its FibreForm, paper-based packaging offers an almost like-for-like swap. A strong, flexible and both cold-formable and thermoformable material, it’s engineered to be moulded into a variety of shapes for the food industry. What’s more, it can be embossed at such depth that the resulting design is one of pleasing tactility – enhancing the consumer experience both visually and haptically. Next up, the future development of water and greaseproof liners that are truly plastic-free. Then the game will really be changed.