While plastic microbeads used as exfoliants have been banned by a number of countries, they’re still in use elsewhere, and tiny nano and microplastic beauty ingredients are even less regulated. Alternatives are desperately needed, especially as the skincare industry booms, which is why Full Circle’s upcycled powder range Crush is more than welcome. Crush can replace plastic-based exfoliants with waterless powders made from waste from the food and drink industry, and can help create a new beauty narrative that’s built on circularity.