Cotton is one of our oldest fibres, used across the globe for millennia. With almost endless applications, cotton should represent the gold standard for natural fibres, but its reputation has been tarnished by misinformation (much of it from producers or users of synthetics).

There is plenty of cotton that is not sustainably or ethically produced, but there is also cotton whose production regenerates both the environment and farming communities. It is your responsibility to help support these ‘good’ producers and reject the false prophets promoting synthetics. Soft, versatile, natural and abundant, cotton needs to play as big a role in our collective future as it has in our past. It is time to separate fact from fiction because cotton is essential to a plastic-free fashion industry.