So, James Cropper – a British papermaker with a history stretching to back to 1845 – is stepping in to challenge plastic’s dominance with its moulded pulp solution, Colourform. The UK company has drawn upon over a century of expertise to create a premium product which is customisable, renewable and recyclable. And did we mention James Cropper has its own recycling facility which turns brand’s coffee cups into new paper products? With design, technology and circularity rolled into one, it’s no wonder the likes of Selfridges, Hallmark, Burberry and Lancôme are lining up to use Colourform. You can sign us up too, we’re sold.