The technology uses green chemistry and closed-loop processes to ‘weld’ natural fibres such as cotton, transforming their performance to match that of synthetic fibres. Quick-drying, moisture-wicking, pill-resistant – all while remaining 100% circular, as nature intended. So the next time someone tells you that you ‘need’ to use synthetics for performance reasons, tell them about Clarus.
NFW's Series B funding round raised USD 85 million
Clarus is made from 100% natural sources
Unfortunately, this isn’t a fibre you can just order online – Ralph Lauren invested in NFW in both its 2020 and 2022 funding rounds, showing its patience and commitment. Currently, NFW asks designers and manufacturers to join a customer waitlist, meaning if you need to go to market quickly, you may not be able to use Clarus. However, NFW’s USD 85 million Series B means the brand will scale its production capabilities.
While some designers will want to use 100% pure Clarus cotton (or another fibre), depending on your end use, you may wish to blend the enhanced fibres with other materials. NFW claims that its welding process can be tailored to brand partners’ requirements, but you should confirm whether your designs are suitable for Clarus fibres.
Ralph Lauren does not give details as to the cotton used in its RLX Clarus polo, but not all cotton is created equal – the volume and nature of water and pesticide use varies hugely – from regenerative organic cotton to best-in-class brands like Good Earth Cotton. More exciting are NFW’s claims that its Clarus platform can also enhance recycled fibres, given the huge volumes of cotton textile waste produced each year.