Clarus

If you think you know what natural fibres can do, then get ready to think again. Originally funded and incubated by the US Department of Defense, Clarus is a game-changing innovation which sees "nature reformatted." 

The technology uses green chemistry and closed-loop processes to ‘weld’ natural fibres such as cotton, transforming their performance to match that of synthetic fibres. Quick-drying, moisture-wicking, pill-resistant – all while remaining 100% circular, as nature intended. So the next time someone tells you that you ‘need’ to use synthetics for performance reasons, tell them about Clarus.