You are right to be sceptical when it comes to claims about recycling, especially in fashion where there is so much greenwashing around rPET fibres. However, Circulose is an interesting recycled fibre, as it is formed from cellulose recovered from post-consumer textile waste (primarily cotton).
This natural foundation means no microplastics, no reduction in quality compared with virgin fibres, and ultimately a more circular system. Our main reservation about Circulose? Even with the company’s ambitious growth plans, it will represent less than half a percent of the global textile fibre market by 2030. Despite this, it is definitely a fibre to investigate further.