The resulting fabric is used in a range of products that are widely available on its website (albeit at a relatively high price). Even better is that the brand plans to license the material to other apparel makers, although we are yet to see that happen. Solve these pricing and distribution issues and this could be a material to watch.
Pangaia's closed-loop process recycles water and reuses up to 99% of the solvents used
The seaweed is harvested every four years to allow for regeneration between harvests
While a sustainable option, eucalyptus-based lyocell is widely used, but because Pangaia has not released details of the recipe behind C-Fiber it is hard to know how innovative this fibre really is. Is the seaweed component truly disruptive, or a convenient marketing element?
Not all lyocell is produced equally. While it is encouraging that Pangaia uses FSC-certified sources, it doesn’t disclose who produces the lyocell fibre. Given the brand’s sustainability credentials, we would expect it to be a similarly minded producer such as Lenzing, but you should confirm this.
Pangaia’s C-Fiber products range from 100% C-Fiber hoodies and pants to activewear and pyjama products with 20-30% C-Fiber blends. Consider the usage of your products and how the fibre aligns with this.
While Pangaia talks about licensing its materials through its B2B channel, little information about this is available and we have not seen in-market examples of other brands releasing products with Pangaia’s trademarked materials yet.