With four billion people already affected globally by water scarcity, any material that reduces the reliance on this precious resource is very welcome. Better yet, beauty products with a lower water content don’t require waterproof packaging, allowing alternative, plastic-free options to be explored.
Safic-Alcan’s Black Delight Soft Paste Shampoo is attempting to provide a double whammy substitute for both water-based formulas and aerosol dry shampoos. The question is, does this product offer a widespread solution for rethinking liquid formulations, or a niche that was never really necessary?
