Ball Aluminum Cup

Ball claims that people in the US throw away 20 billion plastic cups each year, with a sobering 93% going to landfill. Enter the Ball Aluminum Cup, a widely available alternative made from 90% recycled aluminium.

At home, it can be reused, but it is also widely and efficiently recyclable, especially in closed systems such as stadiums or festivals. We love that as well as this sustainability story, the cups offer customers another big win: colder drinks. Can this inspire you to find similar opportunities to both replace plastic and deliver better experiences?