If only more brands were as committed to sustainable materials as Qwstion.
Unhappy with the solutions it could find, the Swiss bag maker ended up on a three-year journey to produce Bananatex, a new plant-based material from the Abacá plant. Naturally tanned and plastic-free, this stands apart from many alternatives that are laced with plastic. So, the next time colleagues or clients tell you something cannot be done, show them Qwstion. But the real win is that you do not have to embark on such a journey – the brand has open-sourced Bananatex, meaning you can use it right away.