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Pulpex

Concept for Johnnie Walker whisky in a paper bottle / Source: Pulpex
EuropeFood & BeverageMoulded FibrePackagingPulpex Pulp BottlesPureFiber

WHAT WE SAY:

We want the Pulpex bottle to be a huge success, given we use 1.2 million plastic bottles every single minute.

But, over its two year history, Pulpex has put out a lot of glossy videos and press releases, while delivering little to nothing in terms of tangible results. We understand the innovation process takes time and that startups need to experiment, but with such a heavy-hitting lineup behind it, our worry is that it becomes a fig leaf for its prestigious (and huge) brand partners – Diageo, Estée Lauder, Kraft Heinz, PepsiCo, Unilever and others – to signal that they are working to ‘solve’ this issue. Meanwhile, another trillion bottles enter our environment. And then another trillion...

 

 

Johnnie Walker pulp bottle / Source: Pulpex

ARE YOU A MAKER?

We’ve selected the world’s most INNOVATIVE makers of plastic free materials to work with us. Connect with global brands and designers to CREATE WHAT’S NEXT.

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