This is not some fanciful future either; it is in production already, scaling up its vision to reinvent the entire global system of materials. NFW's ‘shockingly sustainable’ materials come from nature’s own supply chain, with zero compromise, zero toxins, zero petrochemicals and zero plastics. We are not the only believers either. NFW has now raised over USD 150 million to scale rapidly from companies, such as Ralph Lauren, BMW and Allbirds. The only caveat? The waiting list is long and growing with every successful product launch.