Materra

Cotton is the world’s most widely produced natural fibre and with that comes huge variants in how it is produced, from the near pre-industrial methods practiced by smallholders in sub-Saharan Africa, right up to AI-powered, precision farming methods.

Materra sits firmly on the data-driven end of the spectrum, although its vision is to bridge this gap – empowering the millions of small cotton farmers to adopt best-in-class modern techniques to produce more with less. It is certainly one to watch, although currently Materra is still at the pilot stage, with its first cotton due to hit retail shelves in 2023.