A winemaker and an architect might seem an unlikely duo to start a materials revolution, but in 2019, Jordy and Julia Kay set out to achieve just that with their company Great Wrap, kicking off by developing a potato-based, home compostable cling wrap of the same name.
Combining solutions for food waste and plastic pollution in one, the company is on a mission to “reinvent the material palette of the future”, and if the speed at which this Australian company has already scaled is anything to go by, we think it might just do it.