Genera

American consumers throw out more than 16 billion takeout containers every year, but US-based Genera wants to slash that figure by working with local farmers to create biodegradable, compostable food serviceware.

Having recently acquired the pioneering moulded fibre production company MxG Fiber, Genera has shown its commitment both to scaling up plastic-free solutions and supporting farmers with domestic routes-to-market for new crops. When nature and innovation come together, good things happen.