WHAT WE SAY:
Two-and-a-half million units. That’s a lot of deodorant to sell in a little less than two years of doing business, but that’s exactly what Wild has done.
The deodorant brand offers a reusable aluminium case meant for a lifetime of deodorant, and refills packaged in compostable bamboo pulp. The case contains polypropylene, so Wild isn’t a plastic-free brand, but its system change solution to single-use plastic deodorants has undoubtedly had a major impact. It’s all about step changes and, hopefully, the next one is eliminating plastic altogether.