The term ‘rinse-off’ is confusing – every skincare and hair care product eventually washes off. Where else do we think it goes? The micro and nanoplastics in our bathroom products are invisible. They give our products thick consistency and good slip, a pretty small benefit for a hugely impactful payback in environmental damage. So we champion brands that refuse to take such short cuts, and Weleda lead the pack boldly and brilliantly. Now for the infamous green plastic Skin Food tubes – step by step.