WHAT WE SAY:
Plastic bottles are used to package, ship and market ostensibly distinct, individual, ready-to-drink products. But around 90% of each drink is water, and you can get that at home, so why package and ship the water when you could concentrate on what’s really unique – the flavour?
That’s exactly what Austria-based Waterdrop asked when it launched Microdrinks: small, dissolvable cubes which add flavour to water. Saving up to 98% of plastic compared to a conventional single-use bottle, it’s not a plastic-free solution – yet – but the habit shift and awareness it could ignite among consumers could be just as valuable as the plastic it eliminates.