Warburtons’ Seeds and Grains Range

WHAT WE SAY:

What could be better than sliced bread? Sliced bread that doesn’t come packaged in plastic, that’s what.

UK-based Warburtons is making our toasty dreams come true with its new use of 100% recyclable paper packaging – rolled out across a small selection of its products in spring 2022. Replacing bread’s notoriously difficult-to-recycle soft plastic bags with paper might seem obvious, but the shelf-life of this pantry staple is a tricky thing to manage. Warburtons has tackled this challenge head-on, but its limited use thus far has us questioning if this is just another niche rollout aimed at a growing number of environmentally conscious consumers?