Voya

WHAT WE SAY:

Luxury skincare brands often harness the power of nature, either through their formulation, brand narrative or both. Voya has gone one step further, connecting every aspect of its premium products to the Irish seaweed farming on which the brand is founded.

By-products from seaweed processing are being reintegrated with the paper pulp of the carton board for its packaging, helping to ensure nothing goes to waste. While an obvious win for brand storytelling, does this substitution have a strong environmental benefit if not committed to wholeheartedly? Something Voya is yet to do.