UpCircle

WHAT WE SAY:

UpCircle started as a vehicle for reusing spent coffee grounds. Now, it is a fully realised beauty brand, built on a foundation of upcycling and, crucially, a plastic-free approach to formulation.

Why use microbeads when nine billion kilograms of coffee grounds are created each year? And if they are not in reach, argan shells, olive stones, apricot stones and date seeds are all waiting to be saved from waste. UpCircle is proof of what is possible when waste, collaboration and imagination meet. There is nothing beautiful about plastic. A beauty industry built in this image is what the future looks like.