WHAT WE SAY:
All clothing brands have pieces that don’t make it to the floor - damaged during shipping or display - as well as faulty returns from customers. They’re occasionally sent to the discount rack or outlet store, but most are simply discarded.
Welsh fashion brand Toast saw this problem and has found not only a solution, but a way to add value to damaged goods, enhancing the original design and creating unique pieces for the conscious consumer. Called Toast Renewed, the system sees a team of repair artisans taking damaged and worn-out clothing and applying thoughtful and creative repairs to each piece, drawing attention to and celebrating their uniqueness. While this takes time and effort, we love this slow approach to fashion that truly cherishes the craftsmanship for design.