WHAT WE SAY:
The end-of-life for shoes is typically a disaster, as they feature lots of different – and usually synthetic – materials. Which is why (other than its use of recycled plastics) we’re excited about Timberland’s circularity initiative, Timberloop.
It’s an ambitious attempt to prove that another way is possible, both by recycling what exists today and, more importantly, by designing its products to have recyclability built in from the start. It shows how the future begins when product design and new systems meet.