Traditional shampoo and body wash formulas contain between 80 and 90% water, a resource many of us have at home on tap. These water-based products are not only harder to package, with plastic the go-to material of choice, but they also require more energy to be shipped around the world, resulting in high carbon emissions. The Powder Shampoo has removed all water from the production and formulation of its plant-powered haircare and bodycare range, preserving vital fresh water and creating a more potent, longer-lasting product as a result. The powdered products can be simply mixed with water at the point of use, transforming into a foaming formula.