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Souper Cubes

Two Souper Cubes make an adult's portion / Source: Ocado
EuropeFood & BeverageHardwoodPackaging
6 MINUTE READ

Yasmin Ahmed

WHAT WE SAY:

What if you could banish food and packaging waste with one purchase that nourishes your body and leaves no landfill-bound packaging behind? Well, Souper Cubes do just that – these 'heat and eat' frozen soup blocks are on a mission to oust plastic pots while satisfying your body with nutrient-rich comfort food.

Soupologie's waste-busting innovation transforms into a bowl of nourishing soup "from freezer to bowl in 5 minutes", delivering convenience and nutrition on jam-packed days with zero prep required. The vegan-certified, pre-portioned cubes are designed to curb food and packaging waste, as consumers only heat up what they need, and their frozen format eliminates the plastic pots that house chilled soup. This win-win solution could prove to be the future of ready meals, and is exactly the kind of system change we're always on the lookout for.

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