WHAT WE SAY:
The rise of fast fashion means it has become cheaper to replace clothes than repair them, so basic sewing skills have fallen out of favour. However, this constant churn of new clothes is unsustainable, given most of fashion’s impact happens at the production stage.
Enter Sojo – an app which provides easy access to repairs and alterations. It replaces the charity shop – or worse, the bin – as the first port of call when a garment is damaged or ill-fitting. Right now it’s a mere seedling, limited to Central London. But its partnership model is intriguing, and we would love to see it kickstart the repair revolution at scale.